20 Ways To Grow Your Business Through Social Media – Day 11
Have you ever seen the Staples commercial with the “easy” button? Buttons are quite helpful. This is what you want your audience to feel about your website and social media pages – they are easy to find and view. It is important to link up those profile pages with your website.
Remember to always complete the profile information. Otherwise, it looks unprofessional and the audience thinks that you have something to hide. You don’t have to let them know if you are married or divorced, fight with your kids or have a shoe fetish, but you will want to answer all the questions in respect to your business.
The next thing to do is include a link to your website. If you have a tagline phrase or a symbol that is a part of your brand, be sure that this is the photo or avatar that accompanies each profile. While every social media platform has its own unique slant, some things should be the same for the sake of continuity and branding on the part of your business. Keywords are also important within the wording you use throughout your profiles.
Once people read about you on your pages, the first thing they will want to do is find out more. Providing the website information allows them to point, click and arrive at your home page in seconds. From there, hopefully, you have created a cohesive route to assist them in navigating everywhere they want to go to learn about the business.
Turnabout is Fair Play
For those in your target audience who find you through keyword searches on Google or Yahoo or Bing, they conversely need to know that you have a social media presence. Your viewers will probably be members of at least two or three of them. Remember also that each viewer is a member of their own social network of friends and acquaintances. There are a lot of opportunities to reach new pockets of people with similar interests in your products.
To that end, ensure that you post links to your social media pages specifically from your business website. Your audience will get the impression that you are interested in social media and having a presence there. It’s all about perception sometimes. Begin with social media platforms that most interest your audience and then branch out as your needs and knowledge increases.
Remember to use that “easy” button.