Copywriting is the art of writing to sell or achieve a specific goal. Anything from a landing page to an advertisement employs some type of copywriting skill and technique. You can use these same techniques to improve your content.
The headline of your article or blog post is vitally important. It motivates people to read your article. Presumably, your article or blog post has a goal. Thus the more people who read your content, the more likely it is you’ll achieve your goal.
For example, you may want to promote an affiliate product in your article and your goal is to earn commissions. If your headline attracts attention, you’ll increase your readership and thus your click-through rate will increase. More readers mean more profits.
So how do you write great headlines? Try these techniques:
- Ask a question
- Make a promise
- Offer a benefit
- Arouse curiosity
- Appeal to emotions
- Use numbers
- Make an announcement
Call to Action
Once you’ve motivated someone to read your content, make sure they take action. Again this ties back to the purpose or goal for your article or blog post. If you want people to read more content on your website then include a few relevant links at the end of your article. Tell them to click on the links to learn more about your niche. Always include some sort of call to action, even if you just want them to leave comments on your blog.
One great way to really get your reader involved in your content is to use examples. In a blog post, you can use personal examples. In your article content, you may want your examples to be more general.
Examples help paint a picture for your readers. Instead of just telling them something, you’re showing them too.
More and more content online is also using visual cues to make it interesting to the reader. Any sales letter is going to have many subheadings, bold lettering on words that need to grab attention and bullet points to draw the eye down. In addition to formatting your content for easy online reading, consider using photos, graphics, and other images to help inform your reader.
It’s not uncommon for a blog to include a photo in every single blog post. Additionally, if you’re writing a how-to article you might include a few demonstration photos. If you’re writing a review you might include an image of the product you’re reviewing. And if you’re writing an informative article you might include graphs, charts or screenshots.
Using a few handy copywriting tactics for your content can help improve readability, reader response and it can help you achieve better content marketing results. Try implementing a few of these ideas and watch your results soar.