B2B Social Media Marketing
20 Ways To Grow Your Business Through Social Media – Day 19
Are you a B2B or a B2C company? Well, do you market to consumers or to other businesses. If you own a software business, then your best customers will probably be other businesses who would benefit from your product on a larger scale. Someone who owns toy business would sell better to the individual consumer who could appreciate their products. there are differences between marketing on social media for B2B and B2C.
Using the Right Tools
If you are looking to market your products to other businesses, then the tone of your conversation will be different than that of a consumer-driven company. For instance, content will be less casual in voice and more professional and technical. Companies have different goals than consumers. Many are driven by the bottom line and how your product will affect the way their company does business. Their concerns become the focus of your marketing plan so that you are meeting the needs of your target audience with content on your website and in social media outlets.
The idea with B2B marketing is lead generation. You want to make the connections that get you in the door with your target market. Here are some social media sites to consider for that purpose.
Facebook – use it to distribute content that deals with the issues facing your target market. Ask questions and hear their opinions as insight into your business.
LinkedIn – this is a prime spot to start. Get to know other business owners within your niche. Join relevant groups. Ask and offer advice. Showcase your content but make sure that you are not bent on promotion and not engagement.
Twitter – short messages can convey relevant information as well as links to content.
Using the Right Message
When it comes to marketing to other businesses, there is something seriously lacking in the creativity department. Just because your voice and tone are more “professional” doesn’t mean that it has to be dry and boring. Search for the angle of best interest. A company that sells heating and air equipment don’t have to write about the technical aspects of their units for their customers.
Think laterally. Working in a high-pressure company is stressful enough without also feeling like you are in a pressure cooker because the air is not working. Consider the positive effects of a clean, cool air environment on those who work in it. Highlight that. It is definitely more interesting.
Social media is an important part of the marketing arm for B2B companies.