Using Pinterest to Grow your Business

20 Ways To Grow Your Business Through Social Media – Day 20

When it comes to social media marketing, the first site that comes to mind is Facebook. While Facebook is great, it is not the only game in town. Many business owners would be surprised to find out that they can expand on their initial platform on Facebook by using other social media outlets. Pinterest is a good choice.

What is Pinterest?

For those who don’t know, Pinterest is a social site that uses “boards” as their primary sharing tool. Think of a vision board. Each board is made up of mostly images that can be combined together in one storyboard with a common name and theme. Each image on the board is a “pin”. Pinterest is a great tool for visual storytelling to drive traffic and enhance engagement with the target audience. Pinterest also uses videos as well to flesh out their boards.

Driving Traffic with Pinterest

People are visual learners anyway. If you are looking for that emotional marketing response, what better way than to tell a story with images? Tell the story of your business with these boards. Here are some useful tips to get going.

Pin from your website – it’s not hard to add social media icons to your websites. When you pin an image or video, the original source link stays with the image. Anyone can follow the link back to the source. Populate your boards with images taken from your site so that those who like your pins can do the same thing and discover the content attached to the image or video.

Choose categories that match – boards are also searchable. By choosing the right categories for your boards and the right keywords for descriptions of your pins, people can find you browsing Pinterest or through the search bar of their favorite browser.

Link your website with Pinterest – it is a crucial step to link your website with your social media accounts. People know that you are a legitimate business owner.

Uses the right pins – there are different types of pins that can be used. If you own a business, product pins can be used to showcase new items you are offering within a board used for that particular campaign. Here you can show the prices, availability of the product and where to buy it.

Interact with your audience – just like on Facebook, when someone re-pins or comments on a pin or board, respond as soon as possible to them.

Pinterest works for businesses to increase awareness, engagement with the audience and drive traffic to your website.

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