20 Ways To Grow Your Business Through Social Media – Day 13
We touched on the subject of emotional marketing. It’s a crucial part of engaging your audience. In fact, it’s not new. Traveling salesmen have been using this technique for decades. How else do you think they sold all those vacuum cleaners, lawn mowers, Tupperware and Bibles? Think about purchases that you have personally made. What was the deciding factor in the purchase especially of bigger ticket items? What emotions came into play?
Engage the audience. Your efforts with social media are designed to build relationships, inspire loyalty and build awareness of your business. The primary way that many businesses, both large and small, are doing this today is by telling a story with their company vision.
Get at the Heart of the Matter
People want products but they don’t want you trying to get at their money all the time. Instead, create a social media plan that involves demonstrating the value of your products to your target audience. This means finding your story and learning how to relate it in useful ways to your visitors.
Here are a few things to consider when it comes to storytelling.
Be authentic – what is it that your product will do for a customer? What problem does it solve? What would the results be? Stay true to your business vision as you craft your story.
Be relatable – who is your target audience? If they are in their 20s or 30s, use language and images that speak to that generation.
Be compelling – give your story characters added depth with a backstory. Cardboard cutout people are not going to impress or resonate with anyone.
Be relevant – choose your medium for telling the story. The video format is popular but it can be told with images and words, actors, cartoon-like drawings, voice-overs and the like. It depends on your product and what your audience responds to.
Stay focused – use keywords and concise wording to send your message effectively. Attention spans are short these days so you have to capture their attention from the first second and keep it until the last. A short production is best, to begin with, to test the waters with your audience.
Everyone has a story and that includes your business. Poll your viewers to find out why they buy certain products. use their information to assist you in providing content for your storytelling that they can identify with.
What is your story? Tell it for your target audience.