Creating your Social Media Strategy

20 Ways To Grow Your Business Through Social Media – Day 3

Marketing is a necessary part of any business venture. But, so many people go about it the wrong way around, especially when it comes to social media. This is not a movie like “Field of Dreams.” If you build a profile, they won’t come. It’s not like waving a magic wand or sprinkling fairy dust. So, roll up your sleeves and get to work. It will be enjoyable work and most of all, rewarding.

Begin at the Beginning

The more time you spend on the front end of this social media thing, the less time you will spend daily or weekly once you have all of the groundwork lain and have worked out the kinks. Here are a few tips to help you make heads and tails of all of the social media information out there.

What is your goal? – what do you want to accomplish with your social media marketing strategy? It is important to know the end goal of your labor? Is it to increase the visibility of your business? Maybe you are already on social media and want to increase “likes” or page views. There is any number of goals that social media can help you achieve.

Who do you want to reach? – don’t try to reach everyone. Narrow your focus to your niche audience and decide what needs to happen to reach the people who will also be interested in the products and/or services you offer on your business website.

What platform will you use? – there are numerous platforms so which do you start with? Facebook and Twitter might be the obvious choice but if your target audience gravitates towards Pinterest or YouTube, then that would be a more beneficial platform to learn and join. Become proficient in a few platforms that interest your audience first and add others later.

What is my focus on each platform? – treat each social media site as an individual entity. Pinterest works best with images that can be put together to create boards that give a visual representation of your business. Facebook can be used for enhanced customer service, sharing product launches, polls, and surveys. YouTube is useful for how-to videos, product demos and the like.

Create a compelling profile – always complete profile registration for each social media site. Use your business name as your username or profile ID. Don’t forget to use keywords that are relevant to your business niche throughout descriptions, headlines, and posts.

If you are going to reach new customers through social media, begin with a plan. Now, you just have to understand the needs of your audience.

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