What’s in it for Them?

20 Ways To Grow Your Business Through Social Media – Day 5

Everyone is looking for something special. Can your social media pages provide that? Millions of people visit and interact on social media sites each day through laptops, PCs, tablets and mobile phones. You may not be the only one on Facebook with a business page pertaining to fashion. Why should they choose to “Like” your page and subscribe over the myriad of others?

People are looking for value these days. And, why not? If you were the one searching for your products or services, wouldn’t you want the same thing? With so many business enterprises to choose from, it can be hard to pick one. Help them to make an intelligent choice by providing an answer to their question, “What’s in it for me if I choose your page?”

Why Choose This Page?

Let’s face it. Everyone wants something in exchange for their time. As a business owner, “value” needs to be your middle name. when it comes to building a solid reputation and following on social media, you have to give to get. Here are some ways to get viewers to give your page a second look.

Access to content – do you publish a newsletter for your business? If not, now is a great time to start. Provide links to free newsletters that discuss various aspects of your business. People can get a free look-see without jumping through hoops.

Promotions – offer deals and sales that are specific to social media. They are only available on your page. First-time visitors can click a link and find a code to use when ordering on your site.

Post video links – people are very visual. Let them get a look at some of the stuff that you post on your website. Informative videos about topics related to the products that you sell provide value for people who want to stay up with the current developments in your niche.

Hold a contest – encourage readers to post pics of themselves using your product or a video testimonial for a product. Prizes could include free products. winners can also be featured on your website. This encourages visitors to get involved with you and interact with the business.

Value is always something to consider when building your social media pages. How will your page bring people in and enhance their social experience with your business? Use each social media platform to its fullest potential.